Let's take part of this!

Hey you! Do you want to do something? We are alive and we like to be part of something. Being one of the marketing basis the customer's behavior, this need of doing something in the world brings a lot of possibilities for advertising and product promotion.

Today we can pass through the TV, Radio, Newspapers, Magazines and interact with customers. And with the technology, the interaction gets even better. This kind of marketing strategy brings increased sharing, personification and positive brand experience.

I loved this Duracell's campaign "Moments of Warmth, that got people to work together in order to get warm while they were waiting the bus:

http://www.youtube.com/watch?v=-mQZqKLiMIg

Another great advertising a little bit more serious from Volkswagen (Eyes on the road) tried to put the customer inside the message:

http://www.youtube.com/watch?v=JHixeIr_6BM

I remember when I was having some classes at HEC Montreal about some amazing interactive marketing strategies and I was always thinking about what could I make marketing strategies differently (I still keep thinking this way when I see some advertising that get my attention).

But how about you? Have you been doing something?

Jeux vidéo: on aime ça!

J'ai toujours aimé les jeux vidéo depuis j'étais petit. Il y avait l'Odissey, Master System and Atari au début, après les jeux à l'ordinateur et aujourd'hui il y a encore plus les jeux au telephone mobiles, les tablettes, Playstation, X-Box, Nintendo etc. Bien sûr, ma mêre faisait toujours attention à ça. Il y avait des limites et on était jété dehors chez nous pour sortir un peu. Encore aujourd'hui je me souviens de ça, alors  j'essaie d'équilibrer la vie dehors, mais j'avoue que les jeux vidéo sont toujours avec moi.

Quand je suis arrivé à Montréal, une des choses que j'ai remarqué c'était la force du marché des jeux vidéo ici. On sait déjà que la population âgée de 20 à 30 ans passe souvent des heures devant une console ou un écran d'ordinateur. C'est vraiment un marché incroyable, si on pense aussi que la majorité de ces jeunes continuent à jouer (de forme moins intense, mais encore...) et ils passent cette passion à sont entourage, fils, neveux, etc.

Mais ici à Montréal il y a aussi le côté de génèration d'emplois et les plusieurs formations dans ce domaine. Des grandes entreprises comme Ubisoft, Warner Games, Gameloft, Execution Labs sont des exemples qui montrent la force de cette industrie et l'importance de Montréal sur le scenário du jeux vidéo. Bien sür on ne peut pas oublier les compagnies

Le marketing utilise des stratégies pour augmenter les volumes de ventes comme les séries des grands succès (Assassin's Creed, Batman, Need for Speed, GTA, Call of Duty, Guitar Heroes, Prince of Persia et plus), l'adaptation des films, les préventes, la publicité sur les jeux mobiles, mise à jour des niveaux et plus encore.

La publicité sur Facebook, dans d'autres jeux et dans des magasins, les bande-annonces sur Youtube et les événements pour le lancement du jeux sont des moyens trouvés pour attirer plus des consommateurs, mais il fault choisir plusieurs et regarder ce qui fonctionne le mieux  pour chaque jeu.

Et vous, qu'est-ce que vous aimez aussi les jeux vidéo?

http://www.youtube.com/watch?v=7Ts7bR-QVto

http://www.youtube.com/watch?v=hYAnfE8WgAo

A new marketing blog?

You're reading this post and thinking something like "Another marketing blog? Come on!". I agree with you. Today we have so many sites and blogs, too much information and we even don't know what deserves your some minutes of your attention.

Well, the main purpose of this blog is improve my writing skills in English and French (Voyons donc! Oui, le français!). I have my Portuguese skills and I have been studying and working in French and English environments and you know, we always have something more to learn (for that, I ask you: help me with my mistakes lol). Don't worry, If you're willing to stay some minutes here sometimes, I promise that I'll try to put interesting contents here.

But Who am I? (No' it is not a philosophy class lol). I'm a guy who left Brazil to live here in Canada since November 2011, looking for new experiences.

"What?! Did you leave Brazil to live here, in Canada? Are you crazy?"

Of course I'm not crazy! I love my country, the Brazilian people and my culture. But the world has so many wonderful things and so many cultures to discover! And Canada has all this immigration opportunities with people from many parts of the world living here that I could not lose this opportunity!

I've been learning a lot since I arrived here. I met so many people from everywhere (from here too, of course)! I studied French English and Marketing here. I also worked in a supermarket (well, 6 days, but I did lol) and I had a trainee job for one month to have some marketing experience. Finally I'm working as a Helpdesk Analyst in a English environment (and improving even more my English). I've been learning how to be more direct, in a different way that we use to work in Brazil. And I know that I'll learn more and more.

I love Brazil, like I said before, but each day Canada is taking part of my heart. Soon it will be half/half there and outside (with my Citizenship request).

But let's start speaking about marketing with this Pub from New York (Wieden + Kennedy) for ESPN.

http://www.youtube.com/watch?v=FIvGtnK5Xp8

What do you think about that? Every 4 years the world has one TimeZone?