Hey you! Do you want to do something? We are alive and we like to be part of something. Being one of the marketing basis the customer's behavior, this need of doing something in the world brings a lot of possibilities for advertising and product promotion.
Today we can pass through the TV, Radio, Newspapers, Magazines and interact with customers. And with the technology, the interaction gets even better. This kind of marketing strategy brings increased sharing, personification and positive brand experience.
I loved this Duracell's campaign "Moments of Warmth, that got people to work together in order to get warm while they were waiting the bus:
http://www.youtube.com/watch?v=-mQZqKLiMIg
Another great advertising a little bit more serious from Volkswagen (Eyes on the road) tried to put the customer inside the message:
http://www.youtube.com/watch?v=JHixeIr_6BM
I remember when I was having some classes at HEC Montreal about some amazing interactive marketing strategies and I was always thinking about what could I make marketing strategies differently (I still keep thinking this way when I see some advertising that get my attention).
But how about you? Have you been doing something?
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